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April 14, 2008

go green, my butt!


Recently, Silk soy milk has put out a contest with green caps for a chance to win a $20,000 GREEN home makeover. At the website it talks about what is green energy: wind, water, and sun. The website talks about how to be GREEN. There is even a forum where you can share and read tips on how to be GREEN.
What makes me so freakin’ mad though, is that the Silk soy milk cartons are not even recyclable. The very product that you can help you win a GREEN home makeover and a website that is encouraging being GREEN is NOT GREEN.
I emailed Silk customer service about this concern of mine last week. I said I recently bought some soy milk and that they were promoting a GREEN sweepstakes and being GREEN, however their product is not even recyclable. I encouraged them to make recyclable cartons and to represent the goals they are promoting. This is what they wrote back to me:

Thank you for your recent e-mail to Silk. We appreciate your interest in our company.

At this point there are no nation-wide recycling standards. Each state and jurisdiction has different recycling rules based on cost-effectiveness, quantities of the materials in circulation and regional differences.

We are an environmentally concerned company and will always strive to use the most earth-friendly packaging available. Your comments are appreciated and we will not rule out any future changes, but at this point we feel that we are using the most environmentally friendly and cost effective packaging for our products.

Thanks again for contacting the Consumer Affairs Department.

Sincerely,
****** ******
Consumer Response Representative

Ref: N774687


They feel that they are using the most environmentally friendly packing. It can’t be recycled. How is that the most environmentally friendly thing possible? I understand that the product does not have to be recyclable. There is no law that says they have to be. That does not mean that they can’t be environmentally conscientious anyway, especially since they have a GREEN sweepstakes and are promoting how to be GREEN. I encourage everyone to visit their website, and also to email to let them know how you feel about this.


If you have any suggestions about what to write to them please email me or leave a comment.

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